Privacy Policy
Last updated: 9 August 2026
This Privacy Policy explains how Violet Publishing Ltd (“Violet”, “we”, “us”, or “our”) collects, uses, and protects your personal information when you visit violet-book.com, subscribe to our newsletter, purchase from our shop, or otherwise interact with us.
Who we are
Violet Publishing Ltd is an independent fashion and culture publication. For privacy enquiries, contact us at hello@violet-book.com.
Information we collect
- Information you provide — name, email address, shipping/billing details, and messages you send us.
- Purchase information — order history and fulfilment details when you buy from our shop (payments are processed by Shopify / Shopify Payments or other payment providers).
- Newsletter data — email address and engagement metrics when you subscribe via Mailchimp or a similar provider.
- Technical data — IP address, browser type, device information, and pages visited, collected via cookies and similar technologies (see our Cookie Policy).
How we use your information
- To operate and improve the website and editorial experience
- To process orders and provide customer support
- To send newsletters and updates you have opted into
- To measure site performance and understand readership (analytics)
- To meet legal, accounting, and security obligations
Legal bases (UK GDPR)
We process personal data where necessary for contract performance, with your consent (e.g. marketing), for our legitimate interests (e.g. site security and analytics), or to comply with a legal obligation.
Sharing your information
We use trusted service providers who process data on our behalf, including hosting, email (Mailchimp), analytics (e.g. Google Analytics), and e-commerce (Shopify). We do not sell your personal information.
International transfers
Some providers may process data outside the UK. Where they do, we rely on appropriate safeguards such as adequacy decisions or standard contractual clauses.
Retention
We keep personal data only as long as needed for the purposes above, including legal and accounting retention periods for orders and correspondence.
Your rights
Under UK data protection law you may have the right to access, correct, erase, restrict, or object to processing of your personal data, and to withdraw consent or lodge a complaint with the ICO (ico.org.uk).
Contact
Questions about this policy: hello@violet-book.com.